Assertive vs. aggressive behavior

Now consider the other side. If your style is aggressive, you may come across as a bully who ignores others' needs, feelings and opinions. You may appear self-righteous or superior. Very aggressive people embarrass, intimidate and scare others and may even be physically threatening.

You may think that being aggressive gets you what you want. However, it comes at a cost. Aggression weakens trust and mutual respect. Others may come to resent you, leading them to avoid or oppose you.